How social media can overcome the barriers to sponsorship for elite runners

Date

2012-05

Authors

Hawkins, Cara Elizabeth

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Abstract

This paper will explore how track and field athletes are currently using social media, what types of social media attract or repel sponsorship and what barriers and opportunities exist for social media use in the sport of track and field. A variety of different sources will be used including academic papers, interviews with community managers from Saucony and Brooks and social media publications.

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