Candidate personal brands : a review of the literature and paths for future inquiry

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dc.contributor.advisorJarvis, Sharon E., 1969-
dc.contributor.committeeMemberStroud, Natalie J
dc.creatorThompson, Keriann Beth
dc.date.accessioned2017-06-14T21:18:22Z
dc.date.available2017-06-14T21:18:22Z
dc.date.issued2016-08
dc.date.submittedAugust 2016
dc.date.updated2017-06-14T21:18:23Z
dc.description.abstractThe 2016 presidential primaries went exactly, and not at all, as expected. On the Democratic side, frontrunner and partisan-insider, former Secretary of State Hillary Clinton appears to be the nominee. Many political scholars in 2015 would have predicted this result and yet few of them would have anticipated the successes of her Democratic Party challenger Senator Bernie Sanders. On the Republican side, businessman Donald Trump appears to be the nominee. Very few political scientists in 2015 would have predicted this result and yet scholarship on branding, personal brands, and political marketing offer explanations for how it could be a possibility. To advance what is known about the surfacing, pre-primary, and primary phase of political campaigns, this report offers a literature review of political brands and candidate personal brands. The goal is to offer a roadmap of prior scholarship and advance a few fruitful paths for future inquiry.
dc.description.departmentCommunication Studies
dc.format.mimetypeapplication/pdf
dc.identifierdoi:10.15781/T2XS5JP1B
dc.identifier.urihttp://hdl.handle.net/2152/47226
dc.language.isoen
dc.subjectPolitical branding
dc.subjectPolitical marketing
dc.subjectCandidate personal brands
dc.subjectPolitical brands
dc.subject2016 general election
dc.subject2016 U.S. presidential election
dc.subjectCampaign media coverage
dc.subjectOver-communicating
dc.subjectConstant campaign
dc.subjectPersonal branding
dc.subjectMediated environment
dc.subjectPolitical candidates
dc.subjectPresidential candidates
dc.titleCandidate personal brands : a review of the literature and paths for future inquiry
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentCommunication Studies
thesis.degree.disciplineCommunication Studies
thesis.degree.grantorThe University of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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