Whistle while you work : the role of mindset and mood on goal motivation

dc.contributor.advisorGershoff, Andrew David, 1966-
dc.contributor.committeeMemberBroniarczyk, Susan
dc.contributor.committeeMemberIrwin, Julie
dc.contributor.committeeMemberRaghunathan, Raj
dc.contributor.committeeMemberHenderson, Marlone
dc.creatorHan, Eunjoo
dc.creator.orcid0000-0003-3775-997X
dc.date.accessioned2017-02-27T16:20:11Z
dc.date.available2017-02-27T16:20:11Z
dc.date.issued2016-05
dc.date.submittedMay 2016
dc.date.updated2017-02-27T16:20:11Z
dc.description.abstractMy dissertation investigates the interactive effects of mindset and mood on motivation in consumers’ goal striving. In seven studies, I find that for those in a process mindset, positive (vs. neutral) mood decreases motivation. Conversely, being in a positive (vs. neutral) mood leads to increased motivation for those in an outcome mindset. The reason for this is rooted in the mood-creativity link, which leads individuals to generate more activities, or means, by which a goal may be achieved when in a positive mood. For those in a process mindset, a large set of goal attainment activities decreases motivation because detailed implemental steps and processes alert people to the challenge in resource allocation. However, I find that outcome-oriented individuals view their goal attainment activities as opportunities or resources that will aid in goal achievement. As outcome-oriented individuals are less concerned about resource constraint, motivation increases in an outcome mindset even when a large number of activities are considered as means to attaining a goal.
dc.description.departmentMarketing
dc.format.mimetypeapplication/pdf
dc.identifierdoi:10.15781/T2GH9BF4W
dc.identifier.urihttp://hdl.handle.net/2152/45788
dc.language.isoen
dc.subjectGoal
dc.subjectMood
dc.subjectMindset
dc.subjectMotivation
dc.titleWhistle while you work : the role of mindset and mood on goal motivation
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentMarketing
thesis.degree.disciplineMarketing
thesis.degree.grantorThe University of Texas at Austin
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy

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