Who Sets the Media Agenda? : news vs. advertising

dc.contributor.advisorMcCombs, Maxwell E.
dc.creatorFlores Gutiérrez, Maria de los Ángelesen
dc.date.accessioned2015-04-27T15:40:52Zen
dc.date.available2015-04-27T15:40:52Zen
dc.date.issued2008-12en
dc.descriptiontexten
dc.description.abstractGrounded in the theory of intra-media agenda-setting, this research will analyze the dynamic process among the Mexican national television networks during the 2006 presidential election campaign period. Specifically, what were the intra-media agenda-setting effects between the Mexican television media Televisa and TV Azteca during the 2006 presidential election campaign? The television content analysis data set is from a systematic random sample of national Mexican prime time television news programs broadcast during the official Instituto Federal Electoral's (Federal Electoral Institute) presidential campaign period, which runs from January 19 to June 28, 2006. The Mexican television newscasts that were analyzed are Televisa's El Noticiero con Joaquín López Dóriga, and TV Azteca's Hechos de la Noche. Overall, the results indicated that television news strongly influences a presidential candidate's television political spots. The flow of communication between television news and a candidate’s television political spots was scrutinized in several time frames in order to examine the influence from a general perspective (3 months, then 2 months) into a specific (month by month) perspective. The outcome at the 3-month scale indicated that television news strongly influenced a candidate’s political spots. The same pattern was observed at the two-month interval. Finally, the month-by month outcome also indicated that television news influenced a candidate’s political spots.en
dc.description.departmentRadio-Television-Filmen
dc.format.mediumelectronicen
dc.identifier.urihttp://hdl.handle.net/2152/29592en
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subjectIntra-media agenda-settingen
dc.subjectMexican television networksen
dc.subjectTelevisaen
dc.subjectTV Aztecaen
dc.subjectMedia in the 2006 Mexican presidential campaignen
dc.subjectEl Noticiero con Joaquín López Dórigaen
dc.subjectHechos de la Nocheen
dc.subjectT.V. newsen
dc.subjectPolitical spotsen
dc.titleWho Sets the Media Agenda? : news vs. advertisingen
dc.typeThesisen
thesis.degree.departmentRadio-Television-Filmen
thesis.degree.disciplineRadio-Television-Filmen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelDoctoralen
thesis.degree.nameDoctor of Philosophyen

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