Code switching : how Latinos are changing advertising and the Spanish language
| dc.contributor.advisor | Thomas, Kevin, doctor of advertising | en |
| dc.contributor.committeeMember | Reyes, Gabriel | en |
| dc.creator | Esquivel, Karla Michelle | en |
| dc.date.accessioned | 2013-04-23T14:26:26Z | en |
| dc.date.issued | 2012-12 | en |
| dc.date.submitted | December 2012 | en |
| dc.date.updated | 2013-04-23T14:26:26Z | en |
| dc.description | text | en |
| dc.description.abstract | This paper seeks to present a discussion analysis of how acculturation among Hispanics has done more than just produce a shift in the culture and language of the current and rising generation, it has also changed the language choices within advertising. The focus will be on the discussion of how code switching in the form of “Spanglish” has affected the Hispanic consumer group in relation to advertising and marketing. A case example analysis of relevant Coca-Cola Company print ads is presented. | en |
| dc.description.department | Advertising | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/2152/19984 | en |
| dc.language.iso | en_US | en |
| dc.subject | Spanglish | en |
| dc.subject | Code switching | en |
| dc.subject | Hispanics | en |
| dc.subject | Latinos | en |
| dc.subject | Advertising | en |
| dc.title | Code switching : how Latinos are changing advertising and the Spanish language | en |
| dc.title.alternative | How Latinos are changing advertising and the Spanish language | en |
| thesis.degree.department | Advertising | en |
| thesis.degree.discipline | Advertising | en |
| thesis.degree.grantor | The University of Texas at Austin | en |
| thesis.degree.level | Masters | en |
| thesis.degree.name | Master of Fine Arts | en |