Understanding the Audience: Connecting the Dots through Engagement Data Analysis

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dc.creatorCovington, Elle
dc.date.accessioned2019-12-10T22:01:13Z
dc.date.available2019-12-10T22:01:13Z
dc.date.issued2019-04-15
dc.description.abstractWho hears the stories we tell and how do they respond? In order to build a strong supporter base, a library must know who their supporters are and what motivates them to engage. Engagement data mapping projects can help determine patterns in rates of engagement. By drawing connections between email engagement data and donor information, library outreach and marketing teams can develop a greater sense of audience and their values in order to develop a targeted and effective communication and partnership strategies and identify and address engagement gaps.en_US
dc.description.departmentUT Librariesen_US
dc.identifier.urihttps://hdl.handle.net/2152/78708
dc.identifier.urihttp://dx.doi.org/10.26153/tsw/5764
dc.relation.ispartofUT Faculty/Researcher Worksen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.restrictionOpenen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectlibraryen_US
dc.subjectTLAen_US
dc.subjectassessmenten_US
dc.subjectConferenceen_US
dc.subjectlightning talken_US
dc.titleUnderstanding the Audience: Connecting the Dots through Engagement Data Analysisen_US
dc.typePresentationen_US

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Understanding the Audience: Connecting the Dots through Engagement Data Analysis, lightning talk given at Texas Library Association Annual Conference, April 15, 2019
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