Models to predict and influence consumer demand : applications to television advertising and solar panel adoption

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2019-08

Authors

Souyris, Sebastián

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Abstract

This dissertation consists of two independent essays that share the common goal of predicting and influencing consumer demand: (i) Scheduling Advertising on Television; and (ii) Peer Effects in the Diffusion of Solar Panels: A Dynamic Discrete Choice Approach. These essays are data-driven problems of operations and management science, which we address using optimization and econometrics.

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