Campus health communications : the theoretical application and development of a student-focused sleep deprivation campaign

dc.contributor.advisorMackert, Michaelen
dc.contributor.committeeMemberLove, Braden
dc.creatorPursell, Meredith Alexandraen
dc.date.accessioned2012-06-26T14:57:05Zen
dc.date.available2012-06-26T14:57:05Zen
dc.date.issued2012-05en
dc.date.submittedMay 2012en
dc.date.updated2012-06-26T14:57:21Zen
dc.descriptiontexten
dc.description.abstractThis paper outlines the development of a health communications campaign targeted toward college students at the University of Texas at Austin, regarding the issue of sleep deprivation. Existing literature, informal formative research, and concept testing are applied to two main health communication theories: the Health Belief Model, and the Transtheoretical Model. The iterative process of the campaign development is outlined, and key deliverables included.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2012-05-5785en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2012-05-5785en
dc.language.isoengen
dc.subjectHealth communicationen
dc.subjectAdvertisingen
dc.subjectSleep deprivationen
dc.titleCampus health communications : the theoretical application and development of a student-focused sleep deprivation campaignen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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