Moore Burger Drive-In Restaurants, Inc. : a case study

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Date

1964

Authors

Green, James E., M.B.A.

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Abstract

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The purpose of this case study is to give the reader some insight into administrative policy decisions involved in the formulation and administration of a small business. Moore Burger Drive-In Restaurants, Inc. was selected primarily because of the expressed desire of its chief executive officer, Mr. W. D. Scallon, Jr., of growth and expansion. The company was in the process of designing an expansion policy when this study was undertaken. It is hoped that the reader will benefit through his investigation of this study by knowledge gained in exploring some of the problems involved in the metamorphosis of idea to workable small business. Thus the study is subdivided into eight sections--History, Organization, Finance, Sales and Advertising, Product Line and Pricing, Industry Trends and Outlook, Competition, and Future Plans and Objectives.

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