The effects of a formal advertising education on advertising ethics

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dc.contributor.advisorRichards, Jef I.
dc.creatorKolesar, Mary Kathryn, 1968-
dc.date.accessioned2024-02-26T23:12:52Z
dc.date.available2024-02-26T23:12:52Z
dc.date.issued1991
dc.descriptionTo properly investigate advertising education as a springboard for ethical behavior in the work place, two groups of educators were compared: those who had worked in the advertising industry and those who had not. The assumption was that there would be differing opinions between these two groups simply because of their diverse experiences. But because all respondents were advertising educators, they were tested as a group regarding ethics and advertising education. The following hypotheses were tested for this study: HYPOTHESIS 1: There is no significant difference between advertising educators who have worked in the advertising industry and those who have not regarding their opinions toward advertising education and ethics. HYPOTHESIS 2: Advertising educators' attitudes regarding advertising education do not vary when the following variables are analyzed: degree of preparation they felt was necessary for a career in advertising, the varying importance of individual advertising courses, or their social responsibility to their students regarding ethically questionable situations that may arise in the work place
dc.description.departmentAdvertising
dc.format.mediumelectronicen
dc.identifier.urihttps://hdl.handle.net/2152/123786
dc.identifier.urihttps://doi.org/10.26153/tsw/50580
dc.language.isoen
dc.relation.ispartofUT Electronic Theses and Dissertationsen
dc.rightsCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.rights.restrictionRestricted
dc.subjectTeaching advertising
dc.subjectTeaching business ethics
dc.subjectAdvertising ethics
dc.subjectAdvertising teachers
dc.subjectEthics teachers
dc.subjectHigher education
dc.subjectAdvertising study
dc.subjectEthics study
dc.subjectAdvertising education
dc.subjectEthics education
dc.subject.lcshAdvertising--Study and teaching (Higher)
dc.subject.lcshBusiness ethics--Study and teaching (Higher)
dc.titleThe effects of a formal advertising education on advertising ethics
dc.typeThesis
dc.type.genreThesisen
thesis.degree.departmentAdvertising
thesis.degree.disciplineAdvertising
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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