Introduction to Special Issue on the Rhetoric of Entrepreneurship

Date
2017-04
Authors
Spinuzzi, Clay
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Publisher
Journal of Business and Technical Communication
Abstract

Introduction to a special issue of the Journal of Business and Technical Communication on the rhetoric of entrepreneurship. The author introduces basic definitions and concepts from the field of entrepreneurship, then identifies three issues linking rhetoric to entrepreneurship: rhetoric and identity; rhetoric, culture, and community; and rhetoric and persuasion.

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