The Marketing of Public Transportation: Method and Application

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dc.creatorAlpert, Marken
dc.creatorDavies, Shaneen
dc.date.accessioned2013-07-08T20:20:51Zen
dc.date.available2013-07-08T20:20:51Zen
dc.date.issued1975-01en
dc.descriptionSee this work in the Center for Transportation Research Library catalog: https://library.ctr.utexas.edu/Presto/catalogid=5743en
dc.description.abstractThis report presents a methodology for determining community desires and attitudes concerning transportation mode selection and design, with an emphasis on improving and marketing public transportation modes. Empirical data is presented and analyzed for the Austin, Texas area, drawn from 293 respondents representing the general adult community and its leadership. Findings are shown for the key attributes of transportation modes chosen for commuter trips, as well as shopping trips, as seen by potential converts to public transportation. Market profiles are drawn for these "target groups," and marketing strategies are suggested relating the modal features to be stressed, demographic groups appealed to, promotional messages, appropriate communication media, and methods of financing public transportation.en
dc.description.catalogingnoteSee this work in the Center for Transportation Research Library catalog:en
dc.description.departmentCenter for Transportation Researchen
dc.description.sponsorshipDepartment of Transportation Office of University Research (Washington D.C.)en
dc.identifier.oclc2782826en
dc.identifier.urihttp://hdl.handle.net/2152/20676en
dc.language.isoengen
dc.publisherCouncil for Advanced Transportation Studiesen
dc.relation.ispartofseriesCATS;RR-19en
dc.subjectCity planningen
dc.subjectCommunitiesen
dc.subjectLocal governmenten
dc.subjectPublic participationen
dc.subjectUrban developmenten
dc.subjectUrban transportationen
dc.titleThe Marketing of Public Transportation: Method and Applicationen
dc.typeTechnical Reporten

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