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dc.contributor.advisorEastin, Matthew S.en
dc.creatorDunn, Mary Elizabethen
dc.date.accessioned2012-10-29T19:25:01Zen
dc.date.available2012-10-29T19:25:01Zen
dc.date.issued2012-05en
dc.date.submittedMay 2012en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2012-05-5828en
dc.descriptiontexten
dc.description.abstractThe creative possibilities of video games have been energized by the continual advancement of technology in the twenty-first century. Extensive research has been conducted to better understand the effects of video game audio-visual components, gaming platforms, and computer-mediated communication. The research that has investigated the influence of narrative elements has focused primarily on their interaction with aggressive game play and increased aggression. After investigation into the literature pertaining to narrative, human motivation, and arousal, this thesis discusses study results indicating a subtle, yet significant, influence character motivation manipulation has increasing audience arousal, specifically in a narrative involving a near future war plotline. Additionally, the results indicating that the localization of a narrative’s setting does not increased audience arousal any more so than a narrative setting ambiguously defined. These concepts can be useful to advertising strategists interested in developing advergames or product placements within video games, and therefore the implications of this thesis’ results and future research suggestions will be presented.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectVideo gameen
dc.subjectNarrative elementsen
dc.subjectMedia effectsen
dc.subjectArousalen
dc.subjectState hostilityen
dc.subjectAdvertisingen
dc.subjectProduct placementsen
dc.titleThe effect of narrative elements within video games : localized setting and character motivation on audience arousalen
dc.date.updated2012-10-29T19:25:10Zen
dc.identifier.slug2152/ETD-UT-2012-05-5828en
dc.contributor.committeeMemberCiccharillo, Vincenten
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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