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dc.creatorPursell, Meredith Alexandra
dc.date.accessioned2012-06-26T14:57:05Z
dc.date.available2012-06-26T14:57:05Z
dc.date.created2012-05
dc.date.issued2012-06-26
dc.date.submittedMay 2012
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2012-05-5785
dc.descriptiontext
dc.description.abstractThis paper outlines the development of a health communications campaign targeted toward college students at the University of Texas at Austin, regarding the issue of sleep deprivation. Existing literature, informal formative research, and concept testing are applied to two main health communication theories: the Health Belief Model, and the Transtheoretical Model. The iterative process of the campaign development is outlined, and key deliverables included.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectHealth communication
dc.subjectAdvertising
dc.subjectSleep deprivation
dc.titleCampus health communications : the theoretical application and development of a student-focused sleep deprivation campaign
dc.date.updated2012-06-26T14:57:21Z
dc.identifier.slug2152/ETD-UT-2012-05-5785
dc.description.departmentAdvertising
dc.type.genrethesis*
thesis.degree.departmentAdvertising
thesis.degree.disciplineAdvertising
thesis.degree.grantorUniversity of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts


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