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dc.contributor.advisorWarner, David C.en
dc.contributor.advisorAnderson, Ronald B.en
dc.creatorFaulk, Eric Jonathanen
dc.date.accessioned2012-06-25T17:11:37Zen
dc.date.available2012-06-25T17:11:37Zen
dc.date.issued2012-05en
dc.date.submittedMay 2012en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2012-05-5423en
dc.descriptiontexten
dc.description.abstractThe public relations field is rapidly adopting two-way symmetrical communications as a way to achieve excellence and win-win solutions for multiple publics. This paper focuses on activism and industry public relations approaches involving a group of expert physicians in Houston and the medical devices industry. After exploring two-way symmetrical communications and the Excellence Theory of Public Relations, the paper explores these physicians’ viewpoints and provides an overview of the medical device industry. The discussion then provides public relations suggestions for the physicians to symmetrically approach the industry to create change. Next, the paper recommends how the medical device industry can respond to work with the physicians and to prevent possible public relations damage and crisis. The paper concludes by expressing the importance of applying symmetrical communications methods to solve challenges and create win-win solutions.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectPublic relationsen
dc.subjectPublic policyen
dc.subjectHealthcare policyen
dc.subjectPhysiciansen
dc.subjectTwo-way symmetrical public relationsen
dc.subjectCommunicationsen
dc.subjectActivismen
dc.subjectActivistsen
dc.subjectMedical deviceen
dc.subjectMedical devicesen
dc.subjectMedical device industryen
dc.subjectDoctoren
dc.subjectPhysicianen
dc.titleSymmetrical public relations surgery : two-way symmetrical suggestions for physicians and the medical device industryen
dc.date.updated2012-06-25T17:11:47Zen
dc.identifier.slug2152/ETD-UT-2012-05-5423en
dc.description.departmentAdvertisingen
dc.description.departmentPublic Affairsen
dc.type.genrethesisen
thesis.degree.departmentPublic Affairsen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplinePublic Affairsen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Public Affairsen
thesis.degree.nameMaster of Artsen


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