Protect Lake Travis Association : developing a marketing strategy to build a community around a cause
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This report examines the marketing activities of the nonprofit organization, Protect Lake Travis Association based in Austin, Texas, with a mission to protect Lake Travis and its watershed from any events and conditions that could negatively affect the natural beauty and quality of the area. In the summer of 2011, Protect Lake Travis Association was in need of foundational marketing materials and recommendations of marketing activities that they can implement. This report incorporates qualitative survey research, execution of creative work that includes branding and an organizational brochure, and a focus on marketing recommendations for Protect Lake Travis Association.