• Login
    • Submit
    View Item 
    •   Repository Home
    • UT Electronic Theses and Dissertations
    • UT Electronic Theses and Dissertations
    • View Item
    • Repository Home
    • UT Electronic Theses and Dissertations
    • UT Electronic Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Consumer preference measurement and its practical application for selecting software product features

    Icon
    View/Open
    AYERS-MASTERS-REPORT.pdf (8.843Mb)
    Date
    2011-08
    Author
    Ayers, Debra Lynn
    Share
     Facebook
     Twitter
     LinkedIn
    Metadata
    Show full item record
    Abstract
    Consumer preference measurement is a quantitative field of study for modeling, collecting and analyzing product decisions by consumers. Discovering how consumers choose products is an important area of marketing research and recognized as a successful partnership between academic theory and practice over the past forty years. Despite preference measurement’s success in consumer products, little guidance is available for its application to software product management. This paper assesses the feasibility of applying advanced preference measurement techniques to software products and suggests a framework for conducting such studies. A summary of the methods is provided to give guidance to software product managers seeking to apply preference measurement to common product decisions. The paper concludes by recommending a technique called ‘maximum difference scaling’ to elicit customer feedback to help measure the importance of new features for software product improvement.
    Department
    Engineering Management
    Description
    text
    Subject
    Preference measurement
    Conjoint analysis
    Choice-based conjoint analysis
    Software product management
    Maximum difference scaling
    Maxdiff
    URI
    http://hdl.handle.net/2152/ETD-UT-2011-08-4329
    Collections
    • UT Electronic Theses and Dissertations
    University of Texas at Austin Libraries
    • facebook
    • twitter
    • instagram
    • youtube
    • CONTACT US
    • MAPS & DIRECTIONS
    • JOB OPPORTUNITIES
    • UT Austin Home
    • Emergency Information
    • Site Policies
    • Web Accessibility Policy
    • Web Privacy Policy
    • Adobe Reader
    Subscribe to our NewsletterGive to the Libraries

    © The University of Texas at Austin

    Browse

    Entire RepositoryCommunities & CollectionsDate IssuedAuthorsTitlesSubjectsDepartmentThis CollectionDate IssuedAuthorsTitlesSubjectsDepartment

    My Account

    Login

    Information

    AboutContactPoliciesGetting StartedGlossaryHelpFAQs

    Statistics

    View Usage Statistics
    University of Texas at Austin Libraries
    • facebook
    • twitter
    • instagram
    • youtube
    • CONTACT US
    • MAPS & DIRECTIONS
    • JOB OPPORTUNITIES
    • UT Austin Home
    • Emergency Information
    • Site Policies
    • Web Accessibility Policy
    • Web Privacy Policy
    • Adobe Reader
    Subscribe to our NewsletterGive to the Libraries

    © The University of Texas at Austin