Show simple item record

dc.contributor.advisorAmbler, Tonyen
dc.contributor.advisorNichols, Steven Parks, 1950-en
dc.creatorHaldeman, Andrew Paulen
dc.date.accessioned2011-10-03T16:40:38Zen
dc.date.available2011-10-03T16:40:38Zen
dc.date.issued2011-08en
dc.date.submittedAugust 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-08-4152en
dc.descriptiontexten
dc.description.abstractThe goal of this thesis is to develop a framework for technology commercialization specifically geared towards the capabilities of an entrepreneur. The entrepreneur in this case is typified by limited capital assets and minimal visibility to mainstream consumers. This affects many aspects of business including manufacturing, marketing, advertising and customer recognition. This thesis defines the entrepreneur’s technology commercialization framework in discrete steps based on existing and widely accepted technology commercialization models. The developed framework is specialized for the entrepreneur by proposing methods that leverage existing infrastructures to maximize the effectiveness of the entrepreneur. Two existing technology commercialization models were used as a foundation for the proposed framework. By combining the product-centric model developed by Vijay Jolly with the market-centric model developed by Everett Rogers and further refined by Geoffrey Moore, a foundation for the entrepreneur’s technology commercialization framework exists. The entrepreneur’s technology commercialization framework consists of four phases and four links that can be associated with the combined commercialization model described earlier. Further research examining processes and rules that so-called successful entrepreneurs follow was also required. Key activities successful entrepreneurs perform were identified. These activities were integrated into the entrepreneur’s technology commercialization framework. Following development of the entrepreneur’s technology commercialization framework, the application of the framework is described. The application focuses on the introduction of new products in the golf equipment industry, specifically golf club iron sets. The application of the framework is prefaced by two case studies specific to the golf equipment industry that reinforce the utility of the proposed entrepreneur’s technology commercialization framework. The application describes in detail the plan for developing and introducing an innovative golf club iron set.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectEntrepreneuren
dc.subjectTechnology commercializationen
dc.titleThe entrepreneur's technology commercialization frameworken
dc.date.updated2011-10-03T16:40:50Zen
dc.identifier.slug2152/ETD-UT-2011-08-4152en
dc.description.departmentEngineering Managementen
dc.type.genrethesisen
thesis.degree.departmentEngineering Managementen
thesis.degree.disciplineEngineering Managementen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Science in Engineeringen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record