Sustaining growth through innovation
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This thesis seeks to identify a generalized strategy for businesses to follow in order to sustain long term growth. In particular, it focuses on innovation as the catalyst that drives the growth. To establish the foundation for building this strategy, it first looks at the need for businesses to sustain growth in order to remain healthy. After developing this link, existing research in business growth is examined. With this information, the strategy is then formulated. From here, two of the largest companies in the world based on market capitalization are evaluated over time against this strategy to show its ability to drive sustained growth and long term success.