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dc.contributor.advisorDrumwright, Minette E.en
dc.creatorRivera, Sandra Carolinaen
dc.date.accessioned2011-07-13T17:13:51Zen
dc.date.available2011-07-13T17:13:51Zen
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-3530en
dc.descriptiontexten
dc.description.abstractThis report observes food commercials within children programming on English and Spanish television networks (cable channels and broadcast channels). With advertisements greatly influencing food consumption, this repost was based on the assumption that Spanish advertisements tailored to Hispanics differed from English advertisements in frequency and content. If so, could this be a contributing factor as to why Hispanic children tend to be more overweight compared to their general market? Through observation, analysis and reviewing past studies, this report established that there is a difference of frequency and content within food commercials aired on the two television categories. However, the difference was unexpected. In reality, Spanish channels air more PSAs and fewer food commercials compared to English networks. Besides the different frequency of food advertisements on these channels, the intended audiences also differed within Spanish and English television.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectSpanish languageen
dc.subjectEnglish languageen
dc.subjectTelevision commercialsen
dc.subjectAdvertising and childrenen
dc.subjectSpanish language cable televisionen
dc.subjectHispanic childrenen
dc.titleChildren food advertising in English and in Spanish : does language create different appetites?en
dc.date.updated2011-07-13T17:13:58Zen
dc.identifier.slug2152/ETD-UT-2011-05-3530en
dc.contributor.committeeMemberChoi, Sejung M.en
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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