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dc.contributor.advisorDrumwright, Minette E.en
dc.creatorCruz, Samantha Mariaen
dc.date.accessioned2011-07-13T17:04:30Zen
dc.date.available2011-07-13T17:04:30Zen
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-3508en
dc.descriptiontexten
dc.description.abstractThis report discusses how non-profit organizations can utilize mobile phone technology to reach supporters and inspire them to both act and give. The significance of this report and topic lies in the opportunity for non-profit organizations to understand how people are interacting with messages on their mobile devices. The research found within, serves as a reference for non-profits to utilize when planning and implementing mobile phone marketing campaigns.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectNon-profit organizationsen
dc.subjectMobile phonesen
dc.subjectCell phonesen
dc.subjectCellular devicesen
dc.subjectPersonal computing devicesen
dc.subjectNon-profitsen
dc.subjectMarketingen
dc.subjectMobile advertisingen
dc.subjectSocial mediaen
dc.subjectCharitable givingen
dc.subjectCharitable campaignsen
dc.titleNon-profit organizations and mobile phone marketingen
dc.date.updated2011-07-13T17:04:41Zen
dc.identifier.slug2152/ETD-UT-2011-05-3508en
dc.contributor.committeeMemberWilcox, Gary B.en
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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