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dc.contributor.advisorCunningham, Isabella C. M.en
dc.contributor.advisorKincaid, Gene Howarden
dc.creatorPorter, Samuel Craigen
dc.date.accessioned2011-07-13T16:15:39Zen
dc.date.available2011-07-13T16:15:39Zen
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-3398en
dc.descriptiontexten
dc.description.abstractThe explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new channel for advertising agencies to reach consumers. The traditional advertising channels include print, television, radio, and most recently, the Internet. This professional report explores the importance and utilization of mobile as an advertising channel in advertising agencies media plans for their clients.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectMobile advertisingen
dc.subjectCellular phonesen
dc.subjectCell phonesen
dc.subjectMobile mediaen
dc.subjectMarketingen
dc.subjectPersonal computing devicesen
dc.subjectSocial mediaen
dc.subjectLocation based social networksen
dc.titleImportance of mobile advertising in agency media plansen
dc.date.updated2011-07-13T16:15:45Zen
dc.identifier.slug2152/ETD-UT-2011-05-3398en
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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