Performing in the virtual organization

This qualitative study examined fifteen organizational members across four international technology companies to discover how they behave and manage daily interactions in a virtual environment within a geographically distributed team. Using a grounded theory methodology, an extensive analysis of the interview data was conducted. Three core themes emerged that focus on the individuals’ attempts to manage impressions in an environment that demands multicommunication. The themes of time stacking, participation predications and performance are discussed in detail using the theoretical lens of impression management.