The Miracle Foundation : becoming a force for good and the seven practices of high impact nonprofits

This report examines the book Forces for Good: The Six Practices of High-Impact Nonprofits, by Leslie R. Crutchfield and Heather McLeod Grant as it applies to a particular nonprofit organization: The Miracle Foundation. The Miracle Foundation is a nonprofit based in Austin, Texas, with a mission of empowering orphans, primarily in rural India, to reach their full potential “one child at a time” in an effort to break the cycle of poverty. After an examination of The Miracle Foundation in the context of the Six Practices, the author presents a seventh practice. Additionally, this report discusses shortcomings of the nonprofit and a series of recommendations to ensure The Miracle Foundation is on a course toward being high impact. There is a particular focus on the branding and marketing strategy, as well as the unique position of The Miracle Foundation.