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dc.contributor.advisorGil de Zúñiga, Homeroen
dc.creatorMenezes, Eva Lopes Telles deen
dc.date.accessioned2010-11-29T17:59:14Zen
dc.date.accessioned2010-11-29T17:59:20Zen
dc.date.available2010-11-29T17:59:14Zen
dc.date.available2010-11-29T17:59:20Zen
dc.date.created2010-05en
dc.date.issued2010-11-29en
dc.date.submittedMay 2010en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-05-1338en
dc.descriptiontexten
dc.description.abstractWith the large growth in use of social media by teenagers, young adults and adults alike, there has also been a boom in the number of charitable nonprofit organizations that are adopting the medium to reach out to existing and potential supporters. But has social media been an effective tool in spreading out the word about a cause while retaining and recruiting donors and volunteers? This multimedia report aims at analyzing how three Austin-area nonprofits are using Facebook and Twitter to connect to constituents, as well as how online and offline constituents are responding to this relatively new approach. In order to do that, a series of interviews were conducted with nonprofit professionals, supporters, and industry and academia experts. In addition to that, constituents were surveyed about their engagement with the organizations both online and offline. To view this project in its entirety, including the video interviews, please visit http://evamenezes.com/mastersreport/.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectSocial mediaen
dc.subjectFacebooken
dc.subjectTwitteren
dc.subjectNonprofitsen
dc.subjectNonprofit organizationsen
dc.subjectNonprofiten
dc.subjectSocial gooden
dc.subjectOnline marketingen
dc.subjectOnline advocacyen
dc.subjectAustin, Texasen
dc.titleNonprofits and social media : can online actions translate into social good?en
dc.date.updated2010-11-29T17:59:20Zen
dc.contributor.committeeMemberCash, Wanda G.en
dc.description.departmentJournalismen
dc.type.genrethesisen
thesis.degree.departmentJournalismen
thesis.degree.disciplineJournalismen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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