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dc.creatorStewart, Lauren Elizabeth
dc.date.accessioned2010-11-22T21:32:46Z
dc.date.accessioned2010-11-22T21:32:54Z
dc.date.available2010-11-22T21:32:46Z
dc.date.available2010-11-22T21:32:54Z
dc.date.created2010-05
dc.date.issued2010-11-22
dc.date.submittedMay 2010
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-05-1241
dc.descriptiontext
dc.description.abstractThis report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. Actual use of QR codes in print advertising, outdoor advertising, product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media, how users respond and interact with QR codes, and how they can be used effectively and creatively in today’s emerging media landscape.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectQR code
dc.subjectQuick Response Code
dc.subjectAdvertising
dc.subjectMobile media
dc.titleQR codes : creative mobile media approaches
dc.date.updated2010-11-22T21:32:54Z
dc.description.departmentAdvertising
dc.type.genrethesis*
thesis.degree.departmentAdvertising
thesis.degree.disciplineAdvertising
thesis.degree.grantorUniversity of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts


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