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dc.creatorLawson, Whitney Elizabeth
dc.date.accessioned2010-11-16T16:13:31Z
dc.date.accessioned2010-11-16T16:13:36Z
dc.date.available2010-11-16T16:13:31Z
dc.date.available2010-11-16T16:13:36Z
dc.date.created2010-05
dc.date.issued2010-11-16
dc.date.submittedMay 2010
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-05-1090
dc.descriptiontext
dc.description.abstractThe current economic climate presents many challenges to advertisers. In 2009, advertising spending in the United States dropped 12.3 percent, forcing advertisers to focus on campaigns that prove a quick return on investment. As average time spent online continues to increases, so is the Internet’s contribution to society and the economy. Advertising budgets are being shifted online to reflect the growing importance of the Internet, and much of these budgets are being spent using advertising networks. These networks act as the intermediaries between advertisers and Web publishers and make online advertising accessible and affordable for small and large budgets alike. This paper explores the current state of Internet advertising with a close focus on advertising networks. The goal of this paper is to educate on the basics of online advertising and how to navigate the advertising network industry, so even an advertising novice can utilize their numerous benefits.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectAdvertising networks
dc.subjectInternet advertising
dc.subjectDigital advertising
dc.subjectOnline advertising
dc.titleAdvertising networks and the state of online advertising
dc.date.updated2010-11-16T16:13:36Z
dc.description.departmentAdvertising
dc.type.genrethesis*
thesis.degree.departmentAdvertising
thesis.degree.disciplineAdvertising
thesis.degree.grantorUniversity of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts


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