The effects of voters' commitment on media choice & use frequency

Using the data collected from a telephone survey before a 2002 gubernatorial election, this study analyzed the relationships among citizens’ commitment to vote, media use, and social characteristics. The result showed that news media fell short in its role of bringing up voter’s interest and commitment to participate in the election. Rather, vote commitment, which is a consequence of socioeconomic status, has a greater power to determine voters’ media use behavior. The result also showed that newspaper use is a stronger indicator of vote commitment than is television news use