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    Paisy : a mobile banking experience for Indians with limited digital literacy

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    JOGLEKAR-MASTERSREPORT-2019.pdf (2.705Mb)
    Date
    2019-05-09
    Author
    Joglekar, Bhargavi Mahesh
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    Abstract
    While India is aiming to rapidly transform from a cash-only to a cashless and digital economy, people with low digital literacy, especially middle-aged adults in India who matured in the pre-smartphone period, find it difficult to switch to digital payments and digital banking. Although banks and private companies have created mobile payment solutions to enable cashless banking, these solutions seem to be designed only for digital natives, i.e., the young and digitally literate population. These solutions do not address the needs of novice digital users having limited digital literacy. I have therefore designed a mobile banking experience intended to empower middle-aged Indian adults with limited digital literacy to use mobile banking independently and confidently.
    Department
    Design
    Subject
    Mobile banking
    India
    Low digital literacy
    Design for emerging markets
    Novice digital users
    User experience design
    Design for elderly
    Digital divide
    Accessibility
    Digital India
    Next billion users
    Human-centered design
    URI
    https://hdl.handle.net/2152/78204
    http://dx.doi.org/10.26153/tsw/5293
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