The Rise Of Amazon And Its Effect On The University Co-?Op’s Strategy
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The University Co-?op and college bookstores in The United States have suffered dramatically due to the increasingly competitive textbook industry and changing consumer preferences. The purpose of this paper is to analyze the importance of college bookstores to the students, faculty, and alumni on a college campus. This paper also reviews alternative methods for students to purchase class materials and gear such as online through Amazon. This topic matters because The University Co-?op has donated millions ofdollars back to The University of Texas at Austin.If the Co-?op can return to successful profit levels it experienced five-?ten years ago, the university would benefit greatly through its donations.Interviewing members of The Co-?op Leadership Team, surveying students, reviewing academic articles, and online research, created the most reliable data for this paper. Through these methods, I was able to gather information to determine how The Co-?op can battle the ongoing threats it currently faces such as, decreased revenue and profit levels, struggle with its image on campus, recent CEO change, and Supply Chain issues. Finally, I analyzedwhether or not college bookstores are necessary on college campuses nationwide, and if so, what their role should be.