|dc.description.abstract||Every day, new foods and restaurants and novel ways to indulge are being thrown into the market, waiting for us consumers to consume. To what cost? To the cost of an obesity epidemic in the United States. The prevalence of this chronic disease is rising despite the various attempts to combat it with diets and pills and surgeries; yet, the public’s health continues to be at risk. How does the way we shape the environment of our country influence our eating habits and who contributes most to such decisions?
The first task is to understand what the cause of over and mindless eating is that leads to obesity and subsequently many other chronic conditions. The second is to explore the impact of food companies and their efforts to target adolescents and take control of the early on eating habits formed. From here, an investigation of what the right approach to curbing obesity could be in terms of mindset and combatting the outside sources of influence. The final step will be an introduction to a psychology research intervention I am currently conducting to make use of the rebellious nature of adolescents to counteract the efforts of junk food companies to dictate the food we choose to put into our bodies, hoping to encourage healthier food consumption.||