From Woodstock To Wallstreet: An Analysis Of The Music Festival Bubble
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In the 21st century, the sheer growth within the music festival industry has been extraordinary. Moreover, the growth in the number, size, and impact of festivals is indicative of a bubble. The phenomenal growth of the music festival industry, and its subsequent impact, can be attributed to: changes in music consumption, millennials’ socioeconomic behavior, and the industry use of modern marketing practices / new technologies. Recently, the industry has witnessed increased extensive corporatization, the implications of which are widespread.