• 23andMe and Gru: Can Minions Market Medical Devices? 

      Henkel, Sarah Elizabeth (2018-05)
      All around the world, amateur genealogists are turning to a new source for tracking ancestry: their own DNA. Technological advances have brought the price of genetic testing down remarkably, and many companies offer ...
    • Advertising to Modern American Nomads 

      Bass, Charles E. (2017-05-11)
      The term Nomadism has historically referred to a variety of lifestyles, however in 21st century United States, the phrase has taken new light. As a response to the traditional American dream structure a fringe group of ...