National Basketball Association fandom in China : a comparative analysis of fan behaviors, fan motivation, and team identification
MetadataShow full item record
This study examines NBA fandom in China and the U.S. in terms of fan behavior, fan motivations, and team identification. Two hypotheses and three research questions are proposed to examine the relationship among sport fandom, team identification, and sport consumption on social, and how fan motivations differ across two nations. One Chinese sample and one American sample are collected to test the hypotheses and answer the research questions. Results from both studies revealed several differences. Demographic analyses showed gender difference in differentiating fandom and team identification in both of the two nations. Further intercultural research input is called for into this area.
Showing items related by title, author, creator and subject.
Woodhouse, Taylore (2018-05)Viki.com, founded in 2008, is a streaming site that offers Korean (and other East Asian) television programs with subtitles in a variety of languages. Unlike other K-drama distribution sites that serve audiences outside ...
Hilburn, Kaitlin Elizabeth (2017-06-22)The term “transformative” gets used in both fan studies and video game studies and gestures toward a creative productivity that goes beyond simply consuming a text. However, despite this shared term, game studies and fan ...
De Ville, Donna, 1969- (2007-05)Creating a cinematic spectacle, an event that goes beyond the mere screening of a film to include audience participation and exhibitionism, is one of the ways the Alamo Drafthouse Cinema in Austin, Texas, has chosen to ...