Agile in creative agencies : towared the identification of factors important for its effectiveness
MetadataShow full item record
This study is a systematic approach to collecting and analyzing qualitative data regarding the appropriateness of Agile as a project management environment for creative teams whose deliverables include various types of software. The study identifies the significance of Agile as a methodology. Furthermore, it demonstrates factors that are perceived as important for Agile’s success on creative teams, such as client or stakeholder involvement, educational resources, flexible timeline and budget, and the overall technical ability of the creative team. Finally, this study highlights important information regarding instances in which Agile is not perceived as an appropriate methodology for creative project management.