Business plan for a new Korean company based on show control technology
MetadataShow full item record
This thesis presents a business plan for launching a Korean company based on show control technology. This company will unite artistic and creative skills with the latest possibilities offered by new technology. Chapter 1 introduces the new trends in technology and society that have given rise to show control technology, presents an Executive Summary, describes the advantages of a show control business, and gives the background and experience of the entrepreneur. Chapter 2 offers a definition and description of show control technology, describes its origins and development, summarizes its characteristics, surveys its current uses, and concludes with three case studies of different types of places and events where show control technology was used. Chapter 3 surveys the Korean market for show control, noting that the overall Korean economy and the Korean entertainment market is rapidly expanding. It then looks at examples of how show control technology can be and increasingly has been used: location‐based performances such as theme parks and museums; long‐running performances such as conventions and exhibitions; and touring performances such as musicals and concerts. Chapter 4 discusses the services and products the company will offer, as well as the combinations of the two. Chapter 5 sets forth a marketing plan for the company, noting pitfalls to be avoided and marketing strategies to be employed, and offers a list of prospective clients. Chapter 6 gives a management plan consisting of an overview of the company, a description of its organizational structure, and a development plan, recruitment plan, and financial plan for the first three years of the company, concluding with a statement of long‐term goals for the company. Finally, an appendix gives an estimate of start‐up expenditures, an estimate of operational expenses, an income statement and sales forecast, and a balance sheet.