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Hearts or Minds? Persuasive Messages on Climate Change
(2010 Western Political Science Association Conference, 2010)
What kinds of appeals do the public find persuasive for global causes? Are arguments that appeal to so-called rational self-interest more persuasive than those that appeal to morality? Are mixed messages that combine appeals ...
Hearts or Minds? Identifying Persuasive Messages on Climate Change
(Sage Journals, 2015-03)
This article sheds light on what kinds of appeals persuade the US public on climate change. Using an experimental design, we assign a diverse sample of 330 participants to one of four conditions: an economic self-interest ...