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dc.creatorKernan, Jerome B.en_US
dc.date.accessioned2016-10-28T19:51:45Z
dc.date.available2016-10-28T19:51:45Z
dc.date.issued1966-03en_US
dc.identifierdoi:10.15781/T29882Q59
dc.identifier.citationKernan, Jerome B. "Major Household Appliances: A Lesson in Distribution." California Management Review, Vol. 8, No. 3 (Mar., 1966): 83-92.en_US
dc.identifier.issn0008-1256en_US
dc.identifier.urihttp://hdl.handle.net/2152/43259
dc.description.abstractThe author reports on the marketing costs associated with the middlemen's margins and the friction which these channels bring to the middlemen's operating margins. Difficulties which have arisen regarding attempts to obtain secure operationally useful margin data are discussed. Friction which can be caused through the use of middlemen is studied in the article by discussing the household appliance industry. An approach to measuring middlemen's margins is discussed in the article. Limitations which exist in the author's study are mentioned.en_US
dc.description.sponsorshipen_US
dc.language.isoEnglishen_US
dc.relation.ispartofen_US
dc.rightsAdministrative deposit of works to Texas ScholarWorks: This works author(s) is or was a University faculty member, student or staff member; this article is already available through open access or the publisher allows a PDF version of the article to be freely posted online. The library makes the deposit as a matter of fair use (for scholarly, educational, and research purposes), and to preserve the work and further secure public access to the works of the University.en_US
dc.subjectbusinessen_US
dc.subjectmanagementen_US
dc.titleMajor Household Appliances - Lesson in Distributionen_US
dc.typeArticleen_US
dc.description.departmentMarketingen_US
dc.rights.restrictionOpenen_US
dc.identifier.doien_US
dc.contributor.utaustinauthorKernan, Jerome B.en_US
dc.relation.ispartofserialCalifornia Management Reviewen_US


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