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dc.creatorKim, Yoojungen_US
dc.creatorLee, Wei-Naen_US
dc.date.accessioned2016-09-23T18:07:08Z
dc.date.available2016-09-23T18:07:08Z
dc.date.issued2014-03en_US
dc.identifierdoi:10.15781/T2G737522
dc.identifier.citationKim, Yoojung, and Wei-Na Lee. "Networking for philanthropy: increasing volunteer behavior via social networking sites." Cyberpsychology, Behavior, and Social Networking 17, no. 3 (Mar., 2014): 160-165.en_US
dc.identifier.issn2152-2715en_US
dc.identifier.urihttp://hdl.handle.net/2152/41145
dc.description.abstractSocial networking sites (SNSs) provide a unique social venue to engage the young generation in philanthropy through their networking capabilities. An integrated model that incorporates social capital into the Theory of Reasoned Action is developed to explain volunteer behavior through social networks. As expected, volunteer behavior was predicted by volunteer intention, which was influenced by attitudes and subjective norms. In addition, social capital, an outcome of the extensive use of SNSs, was as an important driver of users' attitude and subjective norms toward volunteering via SNSs.en_US
dc.description.sponsorshipen_US
dc.language.isoEnglishen_US
dc.relation.ispartofen_US
dc.rightsAdministrative deposit of works to Texas ScholarWorks: This works author(s) is or was a University faculty member, student or staff member; this article is already available through open access or the publisher allows a PDF version of the article to be freely posted online. The library makes the deposit as a matter of fair use (for scholarly, educational, and research purposes), and to preserve the work and further secure public access to the works of the University.en_US
dc.subjectreasoned actionen_US
dc.subjectintegrative frameworken_US
dc.subjectmultiple processesen_US
dc.subjectintentionen_US
dc.subjectscalesen_US
dc.subjecttiesen_US
dc.subjectpsychology, socialen_US
dc.titleNetworking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sitesen_US
dc.typeArticleen_US
dc.description.departmentAdvertisingen_US
dc.rights.restrictionOpenen_US
dc.identifier.doi10.1089/cyber.2012.0415en_US
dc.contributor.utaustinauthorLee, Wei-Naen_US
dc.relation.ispartofserialCyberpsychology Behavior and Social Networkingen_US


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