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    Browsing UT Electronic Theses and Dissertations by Subject "Corporate social responsibility (CSR)"

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        Doing good while playing : the effects of corporate social responsibility gamification on consumer response 

        Sung, Yoon Hi (2017-05)
        This dissertation research explored how CSR functions in a new media platform. Specifically, this research investigated the impact of game narratives and company placement on consumer response. In addition, a moderating ...

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        • facebook
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