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dc.contributor.advisorMahajan, Vijayen
dc.contributor.advisorRaghunathan, Rajagopalen
dc.creatorLuchs, Michael Gerhard, 1968-en
dc.date.accessioned2008-08-29T00:20:14Zen
dc.date.available2008-08-29T00:20:14Zen
dc.date.issued2008-05en
dc.identifierb70674565en
dc.identifier.urihttp://hdl.handle.net/2152/3927en
dc.descriptiontexten
dc.description.abstractThis research demonstrates that the perceived unity of product form and function has a significant effect on consumers’ product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers’ involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers’ responses to products.en
dc.format.mediumelectronicen
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subject.lcshConsumers' preferencesen
dc.subject.lcshDesign, Industrialen
dc.titleThe unity of form and function: making sense of product design from a consumer's point of viewen
dc.title.alternativeMaking sense of product design from a consumer's point of viewen
dc.description.departmentMarketingen
dc.identifier.oclc244006265en
dc.type.genreThesisen
thesis.degree.departmentMarketingen
thesis.degree.disciplineMarketingen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelDoctoralen
thesis.degree.nameDoctor of Philosophyen


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