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dc.contributor.advisorSmith, Rachel A., Ph. D. in communicationen
dc.creatorReimer, Amber Marieen
dc.date.accessioned2016-02-16T21:45:51Zen
dc.date.available2016-02-16T21:45:51Zen
dc.date.issued2006-05en
dc.identifierdoi:10.15781/T2496Pen
dc.identifier.urihttp://hdl.handle.net/2152/33321en
dc.description.abstractSexually transmitted infections (STIs) are a serious problem throughout the United States, but boast the highest infection rates among urban college students. Specifically, Chlamydia is the most commonly reported STI, and one of the easiest to cure. Despite the ease of treatment, individuals avoid seeking testing because of the stigma associated with STIs. The present study aims to decrease this barrier created by stigma through identifying opinion leaders, exposing these opinion leaders to a campaign tailored to decrease stigma, and encouraging the opinion leaders to disseminate the message throughout their social networks. This pre-/post-test study surveyed 97 undergraduate college students on their stigma attitudes. As was hypothesized, participants exposed to messages promoting Chlamydia testing as a social norm held fewer stigma beliefs and negative attitudes about Chlamydia (H1b), and had more positive about testing (H1a). Individuals connected more closely to opinion leaders were more likely to change attitudes (H2), although there were a low number of participants that qualified for this variable. With greater attitude change and connection to social network, individual intent to get tested increased (H3).en
dc.format.mediumelectronicen
dc.language.isoengen
dc.relation.ispartofUT Electronic Theses and Dissertationsen
dc.rightsCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subjectSexually transmitted infections (STIs)en
dc.subjectChlamydiaen
dc.subjectCollege studentsen
dc.titleThe STIs of Texas are upon you : reducing stigma associated with Chlamydia among college studentsen
dc.typeThesisen
dc.description.departmentCommunication Studiesen
dc.type.genreThesisen
thesis.degree.departmentCommunication Studiesen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen
dc.rights.restrictionRestricteden


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