Sunny Paige Design : a case study & analysis
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This case study explores and describes factors involved in the structure and development of small business, Sunny Paige Design. The study's goals were to 1.) document the structure of business progression, and 2.) establish a comprehensive understanding of that structure. The essential purpose of the case study explores the current advertising strategy in order to implement a meticulous business plan that with an emphasis of brand management will reach the intended audience resulting in a positive return on investment. Research conducted for the case study and analysis consisted of guided interviews and observations with the owner, employees and customers. Other data collected were conducted from access to business documents, receipts, transaction history, social media and previous advertisements.