Social features of Web Assisted Tobacco Interventions (WATIS) : case studies
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Web Assisted Tobacco Interventions (WATIs) are proliferating due to their cost effectiveness and their compatibility with a fast-paced lifestyle that needs to be time and space detached. Following a general trend in web assisted interventions, WATIs are increasingly incorporating social media features. Often though, because they are added post-facto to a solid preexisting foundation that privileges information delivery, the social media and the informational sections are developed independently: the social component has no impact on the informational content. This forms the basis of this study, which proposes to do a detailed analysis of a WATI recommended by a panel of experts in the area of smoking cessation. An emphasis will be given to the visibility of social media features and the degree to which content from the social media component contributed by users impacts the informational component generated by content experts. This analysis will be supported by instruments for data collection especially adapted/designed for this study. This dissertation proposal is at the cusp of disciplinary boundaries as its theoretical underpinnings are in the intersections of three domains: design, health, and social media. This interdisciplinary approach is necessarily reflected in the study's conceptual vii framework, which draws from constructs such as "design with intent", tailored health interventions, and social networks for participatory culture. As a result of the detailed analysis, and the author's own expertise in social media across other fields, a set of recommendations will be proposed for the design of WATIs with social features aiming at a greater impact of these on the evidence-based informational content.