501(c)Social video series : social media best practices for nonprofits in the digital age
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This video series and report act as an educational tool to help small to mid-sized nonprofits use social media in the most beneficial way for their organization, by offering advice and tactics based on actual stories from nonprofits in Austin, Texas. As the landscape of marketing and media changes, nonprofits must be willing to utilize social media for their development strategies, event planning, volunteer recruitment and engagement, and have an up to date social media policy. Six nonprofit organizations tell their success stories and discuss the importance of integrating social media into their marketing strategies and campaigns.