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dc.creatorGolden, Linda L.en
dc.creatorCooper, William W.en
dc.creatorBrockett, Patrick L.en
dc.date.accessioned2014-12-09T22:20:05Zen
dc.date.available2014-12-09T22:20:05Zen
dc.date.issued2012-01en
dc.identifier.urihttp://hdl.handle.net/2152/27760en
dc.description.abstractIn this editorial, the authors argue that accounting and marketing research can be both practically relevant and theoretically well-grounded, if a paradigm of application driven theory is adopted and rigorously applied. They distinguish between two dichotomies characterizing research, (1) basic vs. non-basic research and (2) applied vs. pure research. They call for an approach to accounting and marketing based in the intersection of applied and basic research which they refer to as "Application Driven Theory."en
dc.publisherJournal of Accounting & Marketingen
dc.subjectaccountingen
dc.subjectmarketingen
dc.subjectapplied researchen
dc.subjectresearchen
dc.titleApplication Driven Theory: Rigorously Combining Applied and Basic Research Relevant to Accounting and Marketingen
dc.typeArticleen
dc.description.departmentIC2 Instituteen
dc.identifier.doi10.4172/2168-9601.1000e103en


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