The new curators : bloggers, fans and classic cinema on Tumblr
MetadataShow full item record
This study examines the role of social media in maintaining interest in classic cinema in today’s media culture. Ethnographic analyses and case studies were performed within a robust classic cinema fan network on the social media blogging site Tumblr. The practices of these bloggers and their online platform are framed against the traditional structure of the curator and museum, indicating that they serve many of the cultural functions attributed to these institutions. This study further demonstrates that these Tumblr networks serve as a resource for young people to discover, share, and create communities relating to classic cinema. Due to the networking capabilities of Tumblr’s youth-oriented platform, these fan activities reach a broad range of individuals, exposing them to scenes and actors from classic cinema, stimulating interest in and acceptance of the cinematic framework of classic films. This content visibility and distribution potentially draws those outside the community into the extant fan network. These communities and practices represent previously unexplored methods by which classic cinema appreciation may develop and thrive within the fast-paced media culture of the 21st century.