The psychological underpinnings of ideology : how the needs for closure and cognition impact ideology and media consumption
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Little attention has been paid to the psycho-cognitive factors that drive selective exposure of politically partisan media. This study tests the impact of need for cognition and need for closure on conservatism and selective exposure. A model of media use employing a hierarchical regression shows that need for closure drives conservatism, but does not have an effect on one's tendency to consume likeminded media. Need for cognition did not have a significant impact on media exposure or conservatism. Implications are discussed.