Demographic and demand characteristics of carsharing : a case study of Austin, Texas

Demographic and Demand Characteristics of Carsharing: A Case Study of Austin, Texas explores the use of geospatial analysis in order to understand the demand characteristics and market for carsharing services. A literature review was performed and the demographic characteristics of typical users of carsharing were established. A series of maps was created to geospatially identify concentrations of typical users and their location and access in reference to carsharing vehicle locations. The greater urbanized area of Austin, Texas located within Travis County was used as a case study for this analysis. The report demonstrates that geospatial analysis is a valuable tool to understand the spatial relationship between typical carshare users, nontypical carshare users and the placement of carshare vehicles.