Resources to offer micro-entrepreneurs

The paper evaluates the support needs of minority small business owners in Austin, Texas, based on a review of literature on support programs available around the country and primary research on the needs of local entrepreneurs. Research included a focus group with local small business owners served by BiGAUSTIN, a nonprofit business support organization, and a survey of 1900 business owners served by the organization in the past. Information was collected on the demographics and economic characteristics of 159 local firms, as well as on their interest in particular types of business training or support services. Based on survey findings, the paper concludes with recommendations for how Central Texas organizations can augment their programs to better assist small businesses in growth and development.